Great guest post from our friends at Sales Prodigy. We like the way they think! Check out their app and tell us what you think
Stop Spamming, Start Connecting
3 steps to using social media the RIGHT way
Like most real estate agents, you’re probably using some form of social media – maybe tweeting about open houses or posting pictures of new listings on Facebook. You spend hours each week updating your social media profiles…for what? When was the last time you started a conversation with a client on Twitter? Reached out to a prospect through Facebook?
If social media isn’t working for you, you’re not alone. Many real estate agents find social media distracting, time-consuming and, above all, frustrating. But here’s something that most agents don’t know: the reason it isn’t working is because there’s actually nothing social about it! Blasting out listings and tweeting about your open houses doesn’t generate engagement; if anything, it makes your audience less willing to listen to you.
The key to social media is turning these one-way announcements into two-way conversations.
With the right tools, this change doesn’t have to be difficult or time-consuming. Sales Prodigy is a real estate agent’s secret weapon when it comes to building relationships through social media. Here are three easy steps to help you transform your social media activity today!
Step 1: Identify topics you can engage with
You’re not just a real estate agent – you’re a trusted advisor, an industry authority, and a neighbourhood expert. It’s time to use that expertise to earn your audience’s trust!
You probably won’t find conversations that are directly related to your listings, but any post or comment about the real estate industry on social media is an opportunity to start a conversation. From home renovations to variable-rate mortgages to school districts, think about areas in which you’ve acquired knowledge that your audience might benefit from. To branch out into more casual topics, think local! Neighbourhoods you focus on, local retailers or coffee shops, parks or community centers, and upcoming street festivals – these are all great conversations to contribute to! They aren’t necessarily related to buying or selling property, but they will help you reach out to new prospects and establish yourself as an authority in the industry.
Step 2: Listen for conversations about these topics among your clients and prospects
Finding the right moment to start a conversation isn’t easy. With Sales Prodigy, you don’t have time to spend all day on social media to find these opportunities! We’ll send you real-time notifications each time one of your contacts mentions one of the topics you identified above. Simply add these topics in the Sales Prodigy app and start receiving notifications today!
Step 3: Respond!
Building relationships with clients requires more than a monthly newsletter, the occasional phone call, and a calendar for the holidays. Social media is perfect for getting beyond this superficial interaction and learning what your contacts really care about!
With Sales Prodigy doing all the groundwork for you, it’s time to get involved in conversations! If a prospect asks a question about fluctuating mortgage rates, refer them to a trusted expert. The next time a client is looking for a restaurant in your neighbourhood, give them a recommendation. Instead of hoping that clients call you the next time they’re looking to buy or sell, listen for when they talk about your industry and be ready to offer a resource that might help.
The best part is, Sales Prodigy does all the work of finding high-quality opportunities for you to engage your contacts. That leaves you with more time to build relationships with your clients. Certainly beats sending them a Christmas card!
Start using social media the right way – download Sales Prodigy from try.salesprodigy.com/realestate and get started for free!
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