Both Laurie and I have built our real estate businesses on referrals. There are many places that our referrals come from: online marketing, past clients, sphere of influence, but recently agent to agent referrals powered by deep relationships we have developed via Facebook has become one of key referral sources. Last year alone 50% of our closed business came from Facebook referrals (75% of that was agent to agent referrals).
There are some amazing referral groups that reside on Facebook alone. Within the company that we are with (Keller Williams Realty) there are over 7 that we each belong to. We would never complain about being in a group that has ultimately brought us each at least 10 referrals over the last year. I have gotten more, but only because Charlotte, NC is much bigger than Pinehurst. We have some amazing friends who have created some great groups (thanks Luis, Jennifer and Lori in particular).
However, I am sorry to say, these groups do not hold a candle to The Official Real Estate Referral Group (TORERG) created by our good friend Jonathan Rivera just a couple of years ago. His group has grown to over 57,000 members. It’s hard to beat a group like this with so many active members.
Jimmy Mackin says this about TORERG, “JR is a pioneer in the Real Estate social space. The Official Real Estate Referral Group is a truly innovative idea that has been brilliantly executed by JR. His guidance helped me successfully launch the Tech Support Group for Real Estate Agents, which has become once of the best places on the web for Real Estate Agents to discuss technology.”
Rivera told us this,
“It’s The Official Real Estate Referral Group because I thought that name sounded cool in the beginning But now that we’ve generated 3,909 referrals world wide I think it has earned the name. It’s almost 3.5 years old now and most of the growth happened in the first 2 years,
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